Hello Kitty and Friends: Supercute Adventures

Hello Kitty and Friends is a youtube animated show featuring the beloved cast of Sanrio characters. It's become a fan-favorite with 8 seasons and more to come!

I was resposible for creating all aspects of the art of the show for their first season: characters, backgrounds and props. First seasons are always a challenge as they will define the whole show for seasons to come. It was important to keep the designs within the Sanrio brand guidelines but also add a distinct flavour for the show.

The art is all vector-based, done in Illustrator and Toonboom Harmony, optimized for rigged animation.